Pretty Little Thing Launches its first Middle East dedicated platform

*adds everything to cart*

Retail giant PrettyLittleThing.ae is expanding its ever-growing global presence with the launch of its Middle East dedicated platform, and we can’t be more excited.

Officially launching on June 23rd, the brand’s newest e-commerce platform provides an offering catered to the Middle East consumer, with curated regional edits, capsule collections and unique local content, tailored for the Middle Eastern online savvy girl.

With hundreds of new products dropping daily, the brand is renowned for remaining aspirational yet accessible. PLT are proud to have collaborated on collections with celebrities including Kourtney Kardashian, Hailey Baldwin and Ashley Graham, showcasing representation in terms of body inclusivity and diversity. 

Are you as excited as we are? Scroll for some of our favourite picks from the online store.

Tops for Days

BLACK BRODERIE PUFF SLEEVE CROP TOP
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Boyfriend T-Shirts

Summer Feels

LILAC SCARF PRINT STRAPPY CROP TOP
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Cigarette Pants

Keeping it Casual


To celebrate the launch, PLT is offering 25% off clothing and accessories with the code GET25.

Middle East shoppers can not only shop the latest in trends but also beauty with the PLT Beauty School; bringing you a one-stop-shop. This anticipated regional specific platform will be available in Qatar, Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, and UAE.

Shop here: https://www.prettylittlething.ae

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